Whitechapel is a bustling multi-cultural area just to the east of the main financial district in East London. The street market has been an institution in the area for many decades, starting simply a fruit and vegetable market and slowly developing into one of the most interesting and diverse places of commerce in the area. It is the ideal place to browse at a weekend and find unusual clothing, jewellery, footwear, food and technological items from around the world. It is extremely popular because of its proximity to Whitechapel Tube Station.